Your skin is the first thing people notice about you.
What you do with your skin is often seen as a reflection of how well you treat yourself as a whole. And treating yourself well isn't being selfish - it's care.
Ayo is all about reclaiming care as a fundamental right. And this right extends to how we treat the planet. Building a healthy and sustainable you should not be at the expense of a healthy and sustainable world #thereisnoplanetB. All of our skincare is organic and naturally based in packaging that is sustainable - either fully compostable or recyclable.
Being kind to our skin should also bring us joy. After all, loving your skin is giving love to your whole body. All of this is embodied in our values.
Our manifesto
With Ayo, what you see is what you get - all natural, organic, handmade skincare.
Raw. No colors. No gimmicks. Unadorned.
And at its most powerful, nourishing and cleansing state.
Without all of the fillers, chemicals, and overpromises.
Because nature is enough. And most often, better.
And because we do more with less.
More nourishment.
Less waste.
More hydration.
Less irritation.
And when you do more with less, you have more time for you.
More time for confidence.
More time for silliness.
More time for strength.
More time for joy.
Ayo: Love the skin you’re in and live with a little more joy.
Our Values
Joy
Loving your own skin should bring you joy. Leaving a sustainable world brings EVERYONE joy. That’s what we do and that’s how we feel when we do it.
Trust
Our company operations and the way we communicate seeks to make as much as we can visible to others. Visibility drives trust, engagement, and accountability.
Discovery
Learning about soap and skin and everything in between is our aim. And a shared goal (we learn from our customers as much as they learn from us). There should be a constant state of wonder and enlightenment to what we do.
Care
We are conscious of who we are, what our impact is, and why we do what we do. If we can’t answer any “why” of the company or what it is about, then we have lost our way.